Brand
The Seascape mark, and how to use it
Everything on this page is what the product actually renders — the same values, from the same source. Take what you need. If you are writing about Seascape, or building something that sits beside it, this is the whole set.
Building against it? /brand.json has every value below in one file.
The logo
Three bubbles rising. The base is an open ring and the two above it are solid, drifting off-axis — that is the drawing, and it is what keeps it from reading as a row of loading dots.
Clear space and size
The mark needs room, and it needs a floor. Below the minimum it stops being three bubbles and becomes two.
Keep clear space on every side equal to the diameter of the base bubble. Nothing sits inside it — not type, not a rule, not the edge of a panel.
16px
24px
48px
16px is the floor for the mark, and it uses a separate drawing at that size — heavier strokes, larger bubbles. The lockup does not go below 96px wide.
What not to do
Short list, and it is the whole list. If it is not here, ask.
Don't recolour it
Seascape Blue, white or black. Nothing else.
Don't stretch it
Scale both dimensions together, always.
Don't rotate it
The bubbles rise. Turning it takes the idea out.
Don't rearrange it
The spacing between the three is the drawing.
Don't add effects
No shadows, glows, gradients or outlines.
Don't set it on a busy photo
Use a solid panel, or the white version on a dark area.
Colour
One brand colour and a small supporting set. Every value is a CSS token in the product — click any of them to copy.
| Colour | Hex | Token | Where it goes |
|---|---|---|---|
Seascape Blue | --primary | The one brand colour. Buttons, links, the mark. | |
Seascape Blue on dark | --primary | The same role on a dark ground — not a second brand colour. | |
Ocean | --ocean-deep | Dark grounds: the sidebar, email headers, the browser chrome. | |
Ocean Mid | --ocean-mid | The second stop when a dark ground needs depth. | |
Seafoam | --seafoam | The highlight in display type. Used sparingly and never as a fill. | |
Sand | --sand | A warm neutral, to stop an all-blue page reading cold. | |
Coral | --coral | Attention. Never a decorative choice. | |
Sunset | --sunset | Accents in illustration and charts. | |
Ink | --foreground | Body text. Not pure black. | |
Paper | --background | The page. Not pure white. |
Typography
Two typefaces, both from Google Fonts, both already loaded by the product. Outfit sets anything that is a title. Inter does everything else.
Outfit · display
The operating system
Section and card titles
Weights 300–800. Display sizes take tracking-tight; small uppercase labels take tracking-wider.
Inter · body
Bookings, payments, manifests and CRM — automated and connected. Everything a shop reads more than one line of is set in Inter.
Weights 300–600. There is deliberately no 700 loaded; bold body text is a sign something wanted to be a heading.
The words
Seascape writes in plain sentences, second person, and says the true thing rather than the reassuring one. A few nouns are decided, and the product's own tests enforce them.
| We say | Not | Because |
|---|---|---|
| Activity | Session, event, class | A dive, course or tour a shop runs. |
| Product | Item, SKU | A thing off the shelf — a rash guard, a logbook. |
| Booking ID | Reservation number | The whole visit. Carries a B: SCU-B0161. |
| Reservation ID | Activity ID, line ID | One activity inside that visit: SCU-0253. |
| Secured | Confirmed (for a seat) | A seat is secured. A trip is confirmed. Different facts. |
| Dives / stops | One word for both | Snorkelling has stops. Diving has dives. |
The rule behind the list: never invent a third word for a thing that already has two. A booking builder once offered “Add product”, “Add activity” and “Add shop item” for what were two actions, and a shop asked why there were three buttons. Fix the mislabelled control; do not route around it.
For press
The details people ask for, so nobody has to guess at them.
- Product name
- Seascape
- Legal entity
- Seascape Booking Systems
- Registration
- Reg. No. 000055800
- Based in
- Belize
- What it is
- Dive and snorkel shop management software
- Contact
- info@seascape.bz
Using the mark
You may use the Seascape mark to refer to Seascape — in an article, a comparison, an integration, a partner page. Use the files on this page rather than redrawing or screenshotting it, keep the clear space, and do not alter it. Do not use it to suggest Seascape endorses or is affiliated with something when it is not. If you are unsure, write to info@seascape.bz and we will usually just say yes.